Hybrid apps development is basically the combination of native mobile app development and mobile web development. One should use the native mobile app development to develop the app, when it is best or necessary to use the camera and other native features of smartphones like maps, but use core web technologies when features need a external connectivity of date or a the algorithm associated. In hybrid apps development / cross platform app development, all request lists in the mobile applications are native. All windows are native, they work as containers for web views. When the views are web views, a window is used to display the content or website. On other side, all the windows that need native phone functionality such as camera or others, use native components.
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One should choose hybrid app development, if the app has to be deployed on several platforms and the budget is limited. It will not be as soon as native but still will server the purpose.
One should choose native mobile app development, if one wants the app to interact with native functionalities like map, accelerometer or camera. Monetization of an app is best done in native environment.
One should choose mobile web if one wants to reach many devices but have limited time and resources. Without internet connectivity mobile web will not work, which is one key thing to understand while defining the development and marketing plan.