What is the importance of customer data platform for mcommerce applications?

The importance of the customer data platform for mobile commerce companies can never be overestimated. This is especially true for mobile, where speed and convenience, the two most important factors that determine whether people continue or not continue to use app for online purchases.

Mobile commerce applications generally rely on the analysis of several third-party sales services, messaging, increase the acquisition of customers and divert affiliate programs, processing payments, location and more. The problem is that all these services collect and transmit data (often the same data used for various purposes) simultaneously on devices of people to plan more data users and the consumer battery and ultimately degrade the user final.

A client data platform like mParticle allows Jet.com and Gold and Starwood ticket applications to collect data once and then multiplexed data to all the sites you need to load the end user goes without. Unlike typical integrations of the SDK (client), data collection and association combining unique processes, mParticle collects data on the client side after subtracted federation data with the Server API persistent integrator to reduce the number of Data flow of the application; to improve considerably reduce inflation, stability of implementation and application.


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But from a commercial point of view, speed improvement and stability are only part of what is needed from a mobile commerce data platform. Just as important, if not more, to improve the effectiveness of marketing and really help the business grow. This is almost impossible, but if you take your data platform from a generic approach to data collection and not handle complex data usage cases.

Gone are the days when you can convert data source into a mobile webpage optimized a stream of their catalog and incorporate it into a packaging application. The sophisticated design elements that are expected these days, rich experience in e-commerce applications to create also means that brands need the ability to collect complex data types.

Here is a quick look at three (3) examples of how to optimize the application of mCommerce data:

First, e-commerce events, such as what products are where they are, when cars are added how well to understand the payment process to get lost in the customer, and even details such as payment methods Do not only work mobile behavior to correct the attributable mobile role in omni client journey.

Unfortunately, a flat structure attribute {event} is not enough here; Have specialized functions make use of products that are where they are, when added to cars, as the payment process works, go where lost customers and even details such as payment for e-commerce.

Your data platform should be able to seamlessly connect data solutions in the best races and full support are offered by this tool works. Analysis tools such as Google Analytics and Adobe Analytics provide powerful e-commerce solutions that are called need a separate set of improved methods. With the high power analysis tool via a low power data platform is like buying a Ferrari and replacing the engine with a Fiat engine.

Secondly, for many mobile commerce applications, data generation does not end when the consumer makes a purchase in the application. Often, no feedback, reconciliations Parameters of affiliation contracts, etc., added to paint the most complete picture of the customer journey and close the loop of the transaction.

A data platform has the capability to support these “offline” events via the API to be registered. When you add this data to a central platform, it will be easier to distribute the data to many analysis, marketing and affiliate partners. If your application mCommerce synchronized data generated outside the application, use a data platform for data to different external providers to force operational efficiency rather than several offers with unique integrations.

About MobileAPPtelligence

Mobileapptelligence creates next generation native mobile applications for iPhone, iPad, Android, Windows and Blackberry devices. We have clients and partners all over the world, entrusting us to devise and execute their mobile application development & deployment strategies. Being a leading mobile application development company, our team works with clients closely to develop and deliver best in class mobile apps. Custom UI/UX with robust functional logic, sets a great end user experience and thus more conversions. Every aspect of our mobile application development process is associated with user behavioral and online downloads data, driving great visibility and user hits to clients' mobile apps.
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