The ecommerce market is growing like never before. In recent years, the online shopping habit has gained popularity due to its easy and convenient shopping nature. Unlike earlier, we have online shopping options for anything and everything, be it medicines, grocery, jewelleries or cloths. The interference of mobile apps has further pushed the ecommerce market in the form of mcommerce (mobile commerce).
E-Marketer predicts that by 2016, mobile commerce will do a business of $87 billion, which is almost a quarter of all E-commerce. Mobile app development and responsive ecommerce website have become tools for e-retailers to do good business using the internet world. Despite the online shopping blazing in fast pace, cart abandonment is also extremely high. Many customers abruptly leave the mobile shopping cart during the checkout process
Therefore, it is essential for the retailers to take steps to improve user’s online shopping experience in order to turn the viewers into regular customers. Sometimes customers land into mobile shopping cart and leave it without making any purchase. Retailers should take necessary steps to turn these ‘window shoppers’ into real, potential and regular customers. Strong research has been done to counter the situation and following are the steps:
Difficult navigation – Shoppers may quickly abandon your mobile shopping cart if they find the navigation difficult. The mobile cart should be clean and clutter-free to glue a client into the shopping cart.
High shipping costs or additional fees – According to a study, a large number of customers abandon the shopping carts due to its high shipping costs. Sometime the shipping cost or other additional costs are not mentioned up front and comes into picture while checking out. This may irritate buyers as they might have limited budget for shopping. And in the age of online shopping when there is a tough competition among the retailers, customers usually expect free shipping. Once they discover that the shopping cart involves hidden charges they abandon it and move to another option (which is easily available in the internet world).
Insecure checkout – Today the clients are aware about the web security and want to buy from the e-commerce websites, which are SSL secured. If users do see a seal of trust, they can abandon their decision of making a purchase from the given shopping cart.
Too many steps – Users appreciate the mobile shopping cart software, which have minimum steps to make the purchase. Three steps are considered ideal. Buyers lose interest when too many steps are involved in the checkout process. Sometimes the checkout process involves forms and question which may piss off the users.
Multiple Payment Options – Sometimes customers could not make a buying decision as they are unable to find a compatible payment option. Many times the credit card type they are holding are not available in the payment option as most of the shopping cart do not offer payment option beyond visa and mastercard. Retailers should incorporate more payment options including third party online payment option like PayPal and cash on delivery option.