My answer to Why the demand of ecommerce apps are increasing with online retail shops?
Answer by Ganga Bhahirathi:
Nowadays consumers are spending more time with online retail on mobile devices compare to laptops. This is putting pressure on online retailers to update theirstrategy. Now we are more comfortable in paying online and also on our mobile phones.
There are 4 points we need to consider to get the clear picture:
India is leading China and Brazil in smart-phones growth worldwide. These 3 countries together witnessed a 23% increase to 2.1 billion smart-phone subscriptions In India smart-phones account for nearly 15% of the total mobile subscription. 11% of Indian population are using smart-phones now. Mobile internet traffic reached to 65% in India as of May 2015.
Indiansector is gaining market at a noticeable rate. It contributed 41% in total ecommerce sales in 2014. In India companies are concentrating more on mobile platform compare to web portals due to this boom. According to leading ecommerce player, their 75% sales come from mobile and for other this number is 70%. Following this trend a major fashion retailer dropped their web portal and adopted an app only ecommerce business model.
In a country like India where people fear to use credit and debit cards online, mobile wallets is increasing with ecommerce adoption. A leading e-wallet company accumulated around 80 million wallet users, this have apparently grown 17 times in the past year.
Mobile wallets offer a secured and convenient payment method compare to others. Mobile wallets are suitable for marketplace scenario. Here a customer can purchase from different sellers and the amounts are the divided and transferred to respective sellers. Also the marketplace itself will take a cut of the transaction.
Social Mobile Apps
According to the reports, Indians are very fond of messaging apps, 3 out of the most used Apps in India are chatting. WhatsApp is leading the messaging industry in India along with Facebook’s messenger at 4th place and Hike messenger at 8th spot.
Gaming is another domain which is enjoyed by Indians. Here Candy Crush holds the 1st place in this sector and Subway surfer is 2nd.