Developing Mobile App for Business, choose between Cross Platform Mobile Development or Native App Development

As the horizon of mobile technology is expanding rapidly, the mobile app development landscape is turning to be astonishingly intriguing. Now many are enthusiastic about hybrid or cross mobile applications. They combine many good features of both native and HTML 5 apps. The issue which is the preferable one has led to a heated debate in the related circles. Before coming to a conclusion, let’s have a bird’s eye view of each of these applications.

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A native mobile application is a smartphone application that is coded using the native programming language for platforms like iPhone or iPad apps built using Objective-C, and Android application built with Java. Native apps are loved for their fast performance and high reliability, sophisticated user experience and interface. They have full access to a phone’s various features, such as its camera, geo location, and address book. Since native apps run smoothly, it is a better way to go for games. Businesses value their ability to submit to app stores and generate visibility. Users can use some apps without an Internet connection too. Moreover, Native apps are widely regarded as being the more secure solution. On the downside, this type of app is expensive to create and maintain, because a separate app is to be created and maintained for each platform (OS, Android, Windows phone) if you want to cover a larger audience across all platforms. So companies, to cut costs, have looked beyond the Native apps.

Hybrid (cross-platform) mobile application is developed with both HTML5 and Native technology, built using web technology and then wrapped in a platform-specific shell. It has not only cross-platform compatibility but also has moderate access to some of the native APIs and phone’s hardware. However, speed of Hybrid is slower that the Native apps. A high level of technical skill is required to develop and maintain Hybrid apps. Still, many Hybrid apps get rejected at the Apple app store since the app is just a wrapper for a website.

Keeping the above facts in mind, you may choose between Native and Hybrid according to your requirements and the way you want your user to interact with your app.

Author is a senior business analyst and an expert in native mobile app development.

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About MobileAPPtelligence

Mobileapptelligence creates next generation native mobile applications for iPhone, iPad, Android, Windows and Blackberry devices. We have clients and partners all over the world, entrusting us to devise and execute their mobile application development & deployment strategies. Being a leading mobile application development company, our team works with clients closely to develop and deliver best in class mobile apps. Custom UI/UX with robust functional logic, sets a great end user experience and thus more conversions. Every aspect of our mobile application development process is associated with user behavioral and online downloads data, driving great visibility and user hits to clients' mobile apps.
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