My answer to What are the recent app development changes that happened in the year 2016?
Answer by Ganga Bhahirathi:
With billions of smartphones available in the market, still, users look forward to using new applications to meet their requirements. So the app development companies have to use advanced development opportunities to build successful apps in the fastest way. Multiple platforms for development and non-codingtools are available in the market, which reduces the time and effort taken for the initial release of the application.
In 2016, it is expected that leading marketers would fully integrate mobile marketing into their business strategies. These marketers will be able to measure the use of mobile across various channels. It will provide an opportunity for the marketers to differentiate their brand from the competitors. This, in fact, is helping mobile marketers to increase their investments in mobile initiatives.in UAE, Saudi Arabia, and whole Middle East region are witnessing this transition.
The enterprise mobility is complex, covering everything from the integration and deployment of security management of the application. To cope with the demand for more mobile application the market of mobile businesses will rapidly mature by giving a portfolio of services with enterprise-class features.that support application development lifecycle and provide a common set of services via mobile backend-as-a-service (MBaaS) will be well placed to earn mindshare in the market.
Most of the business owners have developedto engage more customers and improve the organic rankings in search engines. Though responsive website exists, most of the companies will adopt app development technology in 2016. It can improve individual customer response and understand their buying behavior too.