What are the four key factors of AMP project?

What are the four key factors of AMP project?

Answer by Ganga Bhahirathi:

The 4 key areas of AMP project are advertising, analytics, subscriptions, content format innovation.

1.Advertising: An ad displayed on the mobile should have an optimum size and it should be viewable for any screen sizes. Also, it should be displayed quickly. Ad tech partners and publishers are working simultaneously to implement the latest capabilities of AMP. Many ad companies have expressed their interests in supporting AMP such as Outbrain, AOL, Taboola, OpenX, DoubleClick, AdSense, Pubmatic, Integral Ad Science, Moat, Smart AdServer, Krux, Polar, Nativo and Teads.tv – Native Video Advertising.

2.Analytics: AMP consists of amp-analytics element. It helps in tracking user interactions with AMP pages and Google Analytics.

3.Subscriptions: Several publishers shall review the design draft for paywall and access to the subscription. The solution proposed by AMP covers metering and provide subscribers the provision to access.

4.Content Format Innovation: Content should be displayed in accordance with the screen size in a reduced loading time. For that certain new components are being added to AMP. Some of them are amp-iframe, which has the ability to resize; amp-click-to-play is used to provide rich content display within an iframe.

AMP works to bring in a pleasant mobile experience for all. It inputs a thrilling effort to reshape the way in which content is being consumed online. Google ranking is affected by the loading speed of the website. It works on “measure once, report to many” strategy of AMP analytics. Though Google hasn’t directly revealed that AMP pages may get a better ranking, it is understood from their frequent emphasis on the ‘fast’ label given to the pages.

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What are the four key factors of AMP project?


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