What are the best practices to be taken care of to gain app store listing?

My answer to What are the best practices to be taken care of to gain app store listing?

Answer by Ganga Bhahirathi:

Some of the best practices to be taken care of to gain app store listing are as follows:

Choose most suitable app title: An ideal length for the title is not defined. Always it is better to use the brand name for your application too. A title can be created using keywords but make sure that it is not so long. Title should be concise and keyword-optimized to gain visibility in the app store.

Define a proper app description: The description of the app can go up to 4000 characters but the users can witness only first five lines. The rest of the characters will be added in the “more” link. The initial few lines of the app description should show the best features and value proposition of the app your company holds.

Choose keywords for app store: The keyword field of app store can include only 100 words. All those 100 words should be chosen with utmost care that your app get high ranking. Make sure that the keywords used in the title are not repeated for app description. Phrases can be broken down into individual phrases and use only singular or plural form of a term. Every word should be separated with a comma and spaces have to be avoided.

App screenshots and app preview videos: Well-designed image of the app should be designed and the most relevant pictures should be displayed initially on the app store. App preview videos appear in the first slot of the screenshot section and it should go no longer than 30 seconds. A limited amount of graphic or audio can add more value too.

Selection of category: When your app is submitted you need to select the primary and secondary category of it. Always make sure that you choose the most relevant categories for your application.

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What are the best practices to be taken care of to gain app store listing?

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