My answer to How can you develop a mobile application for ecommerce market?
Answer by Ganga Bhahirathi:
Apps are no longer a new marketing strategy because almost all the businesses have their own apps.have created a new genre in the purchase behaviour of consumers. The main aspect of online shopping is that it saves a lot of time and effort. The trouble of waiting in very long queues to make the payments, can be entirely avoided through online shopping through apps. Mostly online shopping happens through apps. Customers will gain offers and companies will gain the entire profile of the customer.
According to a report by IBM, mobile accounted for 45 percent of all online traffic during the 2014 holiday season, and online sales from mobile devices accounted for 22.6 percent of the total. Many apps are being released. So it's necessary for theto build an innovative app which appeals the interest of the consumer.
Before you start, you need to analyze the market quite well. You need to identify the target audience and understand their mobile usage rate. Some customers may not be interested to avail the services through an app. Instead they opt for websites to do their purchases. So you may have to develop both website and app to generate more business.
If you take the example of Myntra, you know that they operate app only business. They initiated their services through websites and later chose to have app only services. Flipkart also announced a similar strategy but later they had to withdraw it, due to business loss incurred by Myntra. This shows the importance of conducting a thorough audience analysis to be undertaken by the company before they opt for a major move in the business.