Android and Apple operating systems have been the two major players in the field of mobile app development. It has been years that they have been competing with each other to hold the top spot and in this race for the top position, App store and Google play has been on the highlight. As per the analytical report published last quarter, highlighting the performance of 3 million apps belonging to big players like iOS, Android and Window phone platform, has some major revelations to make.
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One of the most prominent finding reveals that Google’s Play store has excelled Apple’s App store in terms of downloads. The increment has been achieved by a massive figure of 60% more downloads in comparison to Apple’s App store. One fact that is very important to be considered is larger market share that Android operating system have around the globe. This is mainly because of the wide variety of devices that Android operating system supports and a large part of the growth that Google Play is experiencing is due to the position that it holds in the emerging markets. The first name that comes to my mind referring to emerging market is India. Google Play holds the third position in term of App download.
As per the industry experts in mobile app development, the phrase that “west is best” for conducting business has been proved totally wrong in case of Google and Apple. This is supported by the fact that Google and Apple have grown due to their hold in emerging Smartphone markets like India and China. India can serve as the most exiting market for these biggies, as only 10% of the population in India is Smartphone enabled. This gives a huge opportunity for companies like Apple and Google to extend their mobile app development base in India and grow both in terms of downloads and revenue. India could be the best market for the Google Play download, Smartphone adoption and rapid generation of revenue for mobile apps by the end of year 2017.
During last cricket world cup, countries like India, England, Australia, South Africa, etc have witnessed a steep growth in the number of sports apps being downloaded, just by the beginning of the cricket world cup. 2015 is bringing exciting time for mobile application development companies worldwide.
Mobile App Usage Stats 2015
According to a leading mobile analytics firm, mobile app usage continued to see significant growth year on year, with overall mobile app usage up by 72.5%. Top mobile app categories including shopping, utilities & productivity and messaging also saw more than 300% growth. With 51% of time spent on mobile devices in comparison to 42% on desktops / laptops by end users in United States, global companies are partnering mobile application development companies to build mobile apps, which keep them ahead of curve.