Mobile application development has seen a great surge worldwide over last few years. Mobile app development and mobility solutions are a part of global marketing and branding strategy for leading businesses. Mobile technologies & app development are turning to be the pivotal point of IT in India, United States and United Kingdom.
According to the Internet and Mobile Association of India, number of mobile Internet users is to touch 185 million by June 2014. Digital industries such as ecommerce and digital advertising are on the rise. As data charges and price of smartphones come down, and as mobile internet and smartphone penetration rates rise hugely, mobile app development market is expected to have a value of Rs 2,700 crore by 2016. Every month, Indians download 100 million apps, ranging from music to spirituality. Mobile apps have become a part of Indian life. A need of 300,000 more mobile app developers is predicted for the next five years. MNCs have begun to enter India’s mobile app market, with large IP portfolios. Since most of the Indians now access the Internet through their mobiles, there is a surge in demand for mobile-friendly web sites too. Now the mobile app development companies in India have brisk business in making web sites mobile-ready.
USA and United Kingdom, where the usability of mobile apps is very high, has seen some of the top product based mobile app development companies growing to next level because of surging demand.
Despite of the fact that growth of mobility solutions has been great, mobile application developers face a few problems too. Vast variety of handsets, including those from China, sold in the country compel the application developers to make large investments in testing the application across oodles of handset models. They have to develop applications for all major mobile apps development platforms, from J2ME to iPhone. But the entrepreneurial Indian developers take this as an opportunity. They are becoming world experts in cross-platform apps in the mobile apps development sector.
As a business strategy, organizations worldwide is outsourcing their mobile apps requirements to companies in India the mobile app development companies in India are proving their mettle in this sector. 2015 seems to be a great year for the global mobile application development companies. Business based in India, United States and United Kingdom will propel the demand.
Author is a senior business analyst and an expert in native mobile app development.
Mobile App Usage Stats 2015
According to a leading mobile analytics firm, mobile app usage continued to see significant growth year on year, with overall mobile app usage up by 72.5%. Top mobile app categories including shopping, utilities & productivity and messaging also saw more than 300% growth. With 51% of time spent on mobile devices in comparison to 42% on desktops / laptops by end users in United States, global companies are partnering mobile app development companies in India to develop mobile apps, which keep them ahead of curve.