Retail apps are for customer retention and to be used by regular customers. Even beyond the experience, mobile apps are great for keeping brand recognition high. Recent surveys shows that retainers using the mobiles apps are actually selling better than the other stores, which did not use apps. In the modern business scenario, retailers must enter in a long-term partnership with mobile apps development companies, to stay ahead of the competition. There are a few clear and sustainable advantages –
To create customer loyalty by getting smart, innovated apps that bring forth value for the customer.
To facilitate research and purchase of your retail items in-store and out.
Some reasons for developing a mobile app, are the following
Shoppers get high on useful mobile retail apps
Creating a mobile shopping app is relatively easy with a good mobile applications development company
Many of the retailers already have a mobile app, which are creating a better brand recall
While the penetration of mobile devices, is rising in an incredible manner, a mobile retail application is literally indispensable to your retail company. Mobile commerce has come to stay and will grow to gigantic proportions in the coming years. Retailers cannot afford not having a mobile-optimized website and a mobile app of their own.
A professional mobile app development company can help the retailer to gain today’s mobile buyer interest, loyalty and shopping power. Today’s consumers who are infused with the mobile mindset want to access on their mobile devices the shopping list they created online, order products, or see peer reviews. In short, the consumer behavior is fast changing and the retailer has to keep pace with them. With the assistance an expert mobile app developer, you can provide your customer a more personal and fun shopping experience right in his/her phone. More over the company can provide your app many value added features. Rush to build mobile app, before your competition does.
Mobile App Usage Stats 2015
According to a leading mobile analytics firm, mobile app usage continued to see significant growth year on year, with overall mobile app usage up by 72.5%. Top mobile app categories including shopping, utilities & productivity and messaging also saw more than 300% growth. With 51% of time spent on mobile devices in comparison to 42% on desktops / laptops by end users in United States, global companies are partnering top mobile app development companies to develop mobile apps, which keep them ahead of curve.
Author is a senior business analyst and an expert in native mobile app development.