Role of Push Notifications on Mobile Commerce Development

App Development Company

MobileAPPtelligence, an award winning mobile app development company, delivering best in class mobile apps to global clients. We work with customer from conception, architecture and design of the app, development and setting live.

Our expertise covers a broad range of functionalities including web services, social media integration, streaming, GPS, maps, augmented reality, push messaging, ad serving, web services integration and database synchronization. We do integrate In-App Purchase, which is important for the commercial aspect of any Android and iPhone apps

Push Notification, is an important functionality that most of the retailers prefer and consider it to be important for branding. With the push notification feature during an android app development and iphone app development, you can notify your customers, who have downloaded your app in their mobile devices, about new messages or events on the homescreen of customers’ mobile devices. Advantage of this feature is that the customer need not open your app to know about this notification. Numbers or badges can also be displayed on the app’s icon to inform the customer that something is new is inside.

Retailers can best use this feature to notify the customers about new products, offers, and so on. But one warning: you must use it sparingly, lest your customer will uninstall your app. Sending the right message at the right time will keep user engagement high.

Push notification features have a vital role in maintaining brand awareness and to have a knowledge of the consumers’ behavior. It is more personal and timely than other forms of communication. If used intelligently, it can lead to more purchases. It also makes regular and loyal customers. But, you should take care that your messages are transactional or purpose-driven. Your customers will love to get your notifications about order shipments and payments. Subsequently, you can send more personalized messages.

Push notifications can be used to notify the customer about discounts and offers. You can personalize the messages as per the customer data from apps. You can send the deals on the products the customer has searched before or added to wishlist. You can send customers offers about deals that are relevant to them based on they have purchased before.

If an old customer no longer makes purchases nor visit your store, you can assume that he has been enticed by one of your competitors. You can catch them again by sending them a push notification offering incentive.



About MobileAPPtelligence

Mobileapptelligence creates next generation native mobile applications for iPhone, iPad, Android, Windows and Blackberry devices. We have clients and partners all over the world, entrusting us to devise and execute their mobile application development & deployment strategies. Being a leading mobile application development company, our team works with clients closely to develop and deliver best in class mobile apps. Custom UI/UX with robust functional logic, sets a great end user experience and thus more conversions. Every aspect of our mobile application development process is associated with user behavioral and online downloads data, driving great visibility and user hits to clients' mobile apps.
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