PROVAB TECHNOSOFT is a premium mobile and web development company that develops mobile apps, websites, and does design work as well. PROVAB has been working in wide range of verticals including travel, hotel, career, e-stores, and games. We look forward to make some significant contributions to the mobile app world in 2014.
Mobile apps development have become a key offering by the development companies, as mobility solutions have gained great traction during the last five years. At the beginning of 2014, Apple and Google stores were seen to be offering more than 1 million apps. Free apps and paid apps, both are actually hitting the ceiling in terms of downloads per day.
Apps are attracting huge investments and incredible acquisitions. Some were lucky enough to make billions of dollars in revenues. How will they fare in 2014? What will be the trends in the app world? Our team at PROVAB has expressed the belief that integration is key and making app users able to access information across several platforms is becoming the standard. As technology is more and more playing a significant role in almost all businesses, apps are becoming indispensable part of business strategy.
In 2013, Apple has paid iOS developers $8bn. It’s going to increase in 2014. Photo-sharing, health-care, freemium game, and messaging apps are going to make money.
We think that privacy will be awarded most priority in the apps development circles. Since millions of people access social media through their mobile apps, apps can pave way for them to be hacked. It can be a gigantic disaster. Apps thus pose a security threat. Developers should take care about the security of the app right from the beginning of the development process.
Messaging apps is the craze in 2014. Apps like WeChat, WhatsApp and BBM rule the roost. The specialty is that all new messaging apps gives the user much more than messaging. They provide games, shopping, music, images, video and social media. Developers anxiously waiting for Google Glass to make apps for it.
Educational apps are going to be prominent in 2014. As more and more students in more countries going to possess mobile devices, edu apps will become a rage. Innumerable apps will be needed to cater to existing curriculums.
Apps will conquer offices soon. Enterprise apps developed by companies are intended only to their staff. So many innovative apps in the enterprise sector won’t attract public or media attention. With more and more tablets appearing in office more apps will accompany them, but you won’t see them in app stores.
Businesses will soon understand the value of HTML5 and its usage will increase in the enterprise. Application development and delivery may shift to the cloud. Business applications may get consumerized. Such trends are also seen in 2014.
Mobile is about to overtake fixed internet access. It is imperative for you to devise a mobile app strategy to boost your online business. There are a few key areas, which you should take care of.
Mobile apps are the high-end solution to boost brand awareness and improve the consumer experience. It is unique for branding purposes and for regularly interacting with your customers. Smart apps present you infinite opportunities. An app can be there for anything under the sun. But take care to create an app that is streamlined and easy for the customer to use. With your imagination and communicating it to your mobile app developer, you can give your customer an enchanting user experience. Targeting local customers and providing offers is easy with a mobile app of your own. Providing better customer support and collecting feedback is also possible with the app. Investing in a smart app will fetch you great returns in near future.
Mobile-friendly websites should be an integral part of your mobile marketing strategy. It will capture new customers, get customers from your competitors, empower your existing customers, and build your brand. Now more and more people are searching the net for their needs through their mobile devices rather than from PCs. So your business will have a greater exposure through your mobile-friendly website. They provide a better user-experience to your customers so that there will be more conversions and customers will visit your site again and again. It also reduces the possibility of losing customers.
SMS (Text) Marketing is a must if your business is mainly B2C. It is a cheap and very fruitful method to capture your customers. It is clearly the most relevant engagement channel. 95% of people will read text messages within 15 minutes. But reading emails will take longer durations. Email marketing is fast being replaced by SMS marketing. Now you can add images, videos, etc to your marketing SMSs too. You can send coupons to your customers and give information of new offers. But, keep in mind that texts have very short life duration. So give offers that can be used immediately. If your shop gives a special offer on Sunday, don’t send the message on Friday, but only in Sunday morning.
Mobile marketing strategy should be used as the part of an overall marketing strategy. It can boost your business a lot.
Author is a senior business analyst and an expert in native mobile app development.