When we pass into the second half of 2014, mobile apps have defeated the mobile web. Apps have come to dominate mobile traffic, according to leading mobile survey company, which studied 300 billion ad impressions in the first half of 2014.
A surprising 58.2 percent of mobile ad impressions was the contribution of mobile apps while 48.8 percent on the mobile web. Businesses vie for user time and attention in the mobile apps, not websites and that’s why mobile app development companies and cross platform app development companies have great funnel of projects to execute.
American users are now spending most of their time enjoying digital media within mobile applications they have downloaded to their mobile devices, according comScore. Mobile apps are thus reported to steal most of the users’s time than desktop usage or mobile web surfing. The mobile apps along with mobile web, captures 60% of time spent, whereas desktop-based digital media consumption trails behind at 40%. Ninety per cent of media consumption is also on mobile devices.
One-third of US app users, nowadays, download at least one application per month. The average smart-phone user downloads 3 apps per month. The average number of running apps in a smartphone is 40. Most of the users are addicted to them. Nearly 80% of app users use apps nearly every day, accurately saying, 26 days a month.
This upsurge in mobile app use reflects in many fields like travel booking, for example, the per cent of users who booked travel products or services on tablets and smartphones at least once in the past 12 months was 25% in April 2014, and expected to reach 30% next year. In the coming months, more and more people will be booking their flights and hotels through the apps of travel operators. The travel booking apps provide them convenience, flexibility, discounts and special offers, the facilities which gradually drag them away from the conventional ways of booking.
On Feb 28, 2014, CNN gave the breaking news that the Americans used smartphone and tablet apps more than PCs to browse the Internet in January 2014, for the first time. 55% of Internet browsing was done through mobile devices. Apps had a share of 47% whereas mobile web had 7%, according to Enders Analysis.
This is not a phenomenon seen only in the US. Developing economies like India also joins the mobile app race. With 111 million smartphone users, India ranks as the fourth largest smartphone market globally after China (629.2 million), US (196.8 million) and Brazil (141.8 million), according to the latest reports. This will lead to astonishing rise in mobile app use in the coming months.
Author is a senior business analyst and an expert in cross platform mobile app development.