In the modern scenario, mobile website or mobile compatible website s the first requirement for your business. This is because smartphones will have problems with a standard website with are non responsive in nature. Buyers won’t return to a site that is not optimized for mobile, nor can they buy from such a website. In contrast, mobile website gives good user-experience to the visitors and brings better conversion. In many cases today, the businesses are preferring mobile website development more than the mobile app development initiative.
Mobile website is streamlined with critical content, easily accessed by the customer’s fingers. He can tap to call and even tap for directions. But you will need professional help to make your present website compatible to mobiles or to design and create a site optimized to smartphones. A mobile app development company or a professional responsive website designer can certainly do the task for you. You need to let the app development company know, which components – you need on small screens.
In ‘mobilizing’ your shopping site, the hurdle is screen size. Usually, the screen size of smartphones is around 4-6 inches. So you have to use larger fonts. Site navigation should be simpler since your customers who are on the move may not have enough concentration. Many subpages are not a good option. Your mobile website designer must plan the contents and positioning over carefully.
Measures should be taken for your mobile checkout experience to be a good one, as mobile web transactions are often done in open, people will be afraid about entering credit card and other personal information. You should provide a professional checkout service that keeps this data online.
Mobile data usage is expensive. So don’t use too much animation, video streaming, high-pixel images, etc. Users are vigilant about the data they consume. In a mobile site, you can direct your customer to your physical store nearby him, which you can know from his location. You can use web maps for this.
Related: Cross Platform Development Tools
There are some limitations to mobile optimized site. All your products and services can’t be shown in such a site. So always give a link to your home page. This will help client to browse more, if he likes.
Author is a senior business analyst and an expert in native mobile app development.