Mobile is about to overtake fixed internet access. It is imperative for you to devise a mobile app strategy to boost your online business. There are a few key areas, which you should take care of.
Mobile apps are the high-end solution to boost brand awareness and improve the consumer experience. It is unique for branding purposes and for regularly interacting with your customers. Smart apps present you infinite opportunities. An app can be there for anything under the sun. But take care to create an app that is streamlined and easy for the customer to use. With your imagination and communicating it to your mobile app developer, you can give your customer an enchanting user experience. Targeting local customers and providing offers is easy with a mobile app of your own. Providing better customer support and collecting feedback is also possible with the app. Investing in a smart app will fetch you great returns in near future.
Mobile-friendly websites should be an integral part of your mobile marketing strategy. It will capture new customers, get customers from your competitors, empower your existing customers, and build your brand. Now more and more people are searching the net for their needs through their mobile devices rather than from PCs. So your business will have a greater exposure through your mobile-friendly website. They provide a better user-experience to your customers so that there will be more conversions and customers will visit your site again and again. It also reduces the possibility of losing customers.
SMS (Text) Marketing is a must if your business is mainly B2C. It is a cheap and very fruitful method to capture your customers. It is clearly the most relevant engagement channel. 95% of people will read text messages within 15 minutes. But reading emails will take longer durations. Email marketing is fast being replaced by SMS marketing. Now you can add images, videos, etc to your marketing SMSs too. You can send coupons to your customers and give information of new offers. But, keep in mind that texts have very short life duration. So give offers that can be used immediately. If your shop gives a special offer on Sunday, don’t send the message on Friday, but only in Sunday morning.
Mobile marketing strategy should be used as the part of an overall marketing strategy. It can boost your business a lot.
Author is a senior business analyst and an expert in native mobile app development.