The fast changing world of information and communications technology is pushing every business to upgrade its IT infrastructure. Today, most of the business are using cloud computing to maximize the effectiveness of the shared resources. For the software, it includes the web solutions, mobility solutions including mobile app development and responsive web design.
Organisations are trying to keep their pace with mobile revolutions and know that adopting to newer things like mobile app development can definitely let them do better than competition. Responsive websites are great because of browser compatibility and cross platform usage of the company’s business website.
Now the question is whether one should go with a mobile app or a responsive website design at beginning. Below are few points, which may give answer to your question about how your mobile web presence should be.
If you have a special purpose or some sort of user interaction in mind, with special intention then a mobile app should be the way to go. If, on the other hand, you want to display your current website as it exists and on all devices, then the responsive web design should be your option.
The access speed of a mobile app is relatively fast compared to a mobile web design.
Your mobile app is available in different app store all the time
A Mobile app may have multiple content versions for each page whereas the content of a responsive website design is same regardless of any device or platform.
The development cost of mobile application development of course includes the cost of the mobile app developers in addition to a responsive web designer or a UI developer
Apparently the features of mobile apps include multiple phone features like location services, camera wherein a responsive website has limited phone features.
Mobile apps are available offline wherein the information in responsive websites will be available only when you are online.
Navigations or user interface in mobile apps are more interactive compared to responsive website design.
Usability and user access are better in mobile apps compared to responsive web design
Website owner should decide on responsive website design and mobile apps development based upon the development cost, implementation time frame, design approach, user experience, performance, and ongoing maintenance. Again monetisation is also an important factor. The rate in which the mobile apps can be monetised cannot be compared with mobile based website.
For example : A Car Rental App will be monetised faster compared to car rental website as the visitors find it easy to search and book the cars for transfers (oneway / bothway).
Other salient features of a Car Rental App are as following:
Search cars in four efficient way – From Airport, To Airport, Point to Point and Hourly
Car list display with details
Easy address selection by google map
Airport search results by current location
Search car with multiple features
Multiple language support
Book a limo from app itself
Author is a senior business analyst and an expert in native mobile app development.