Source : www.mobileapptelligence.com
e-Marketer predicts that by 2016, mobile commerce will do a business of $87 billion, which is almost a quarter of all E-commerce. Mobile app development and responsive ecommerce website have become tools for e-tailers to do good. But there are a few important things, which one should take care so that the customers does not leave your site without buying.
Customers reach your mobile shopping cart, but abandon it without buying any of your products. It’s heartbreaking indeed, isn’t it? We can ignore the ‘window shoppers’ in the cyber world. But what about the real, potential customers who go to other sites and buy?
Despite the internet’s blazing fast pace, cart abandonment is extremely high. Why do so many customers abruptly leave the mobile shopping cart during the checkout process? Strong research has been done to counter the situation and following are the steps:
Difficult navigation – Shoppers of your mobile shopping cart may quickly abandon if they find the navigation difficult. The mobile cart should clean and clutter-free to bring a client to conversion.
High shipping costs or additional fees – According to a Forrester study, a large percent of customers who abandon the shopping carts do so due to high shipping costs. Additional cost, which is displayed at the end by adding the shipping or the additional cost, definitely diverts clients.
Insecure checkout – Today the clients are aware about the web security and want to but from the ecommerce websites, which are SSL secured. If users do see a seal of trust, they can abandon their decision of making a purchase.
Too many steps – Users appreciate the mobile shopping cart software, which have minimum steps to make the purchase. Three steps are considered ideal.
Author is a senior business analyst and an expert in native mobile app development.