Developing Mobile App, which platform to choose – Android or iOS?

Develop Mobile Apps

Developing Mobile Apps


Are you planning to develop mobile app for first time? Then which operating system, you would like to choose, Android OS or iOS. This actually may not be a million dollar question but it definitely is a catch-22 situation. If your mobile app developer is having the skills in any specific platform and you done have sufficient budget for hiring another app programmer, then you have to choose between any of the two OS.

Android operating system, as per the latest reports own 83 per cent of the global smart-phone market today. Several thousands new users are getting added on a day to day basis.  But from the monetization perspective its totally opposite. Apple OS is the front runner with a five times greater returns than Android OS.

Apart from this, there are many factors, which should be considered before taking the final decision for the first mobile app. Following are those:


iPhone operating system (iOS) is written in Objective-C, while Android in Java. Java is more universal than Objective-C. Objective-C is cleaner than Java. Due to better stack traces, the process of debugging is a lot quicker.

End User Experience

Regarding UI or UX, iOS has a clear edge over its rival Android OS. In high definition, iOS UIs looks way better and give a lot better experience.


After mobile app is development, either a hired mobile app developer has worked or it was done by a mobile app development company, publishing is a key. Publishing a mobile app on android OS is way easier than iPhone OS.

Market Share

Market shares of the two platforms are very in different geographical areas. Check the popularity of each in the areas you are interested.


iPhone OS mainly runs on three screen sizes: iPhone, iPad Mini, and iPad. Android, however, runs on an infinite range of screen sizes and variety of devices. Making you app congenial to all these devices will be a herculean task. Android app developers put a lot more effort on this to manage this is a right way.

Before you choose between iOS and Android, you may take into consideration your target users and the special features of your app. For example, if you want to create a messaging app, android will be better since you can replace the built-in message app using the basic SMS/MMS medium. But in iOS, your developer will have to create a new communication channel.

Author is a senior business analyst and an expert in native mobile app development.


Mobile App Development, reasons you need it for your business.

Mobile apps have become an integral part of the modern & civilized life. At the beginning of 2014, Apple and Google stores were seen to be offering more than a million mobile apps for various needs and different business verticals.

Thanks to mobiles and broadband penetration, there is a lot of buzz or mobile app development. Number of businesses are now expressing the willingness to have mobile apps for their business objectives. For smart business owner, you know you need a mobile app to compete in this very competitive environment. There are many mobile app development companies, who are working on product model and providing a ready to use mobile app to business owners. In any case, a mobile app can be a great engagement tool and can easily connect to business with clients in a geography and across the world as well. The clear advantage with the smartphone apps that companies definitely get quick feedback rather than normal age old methods. Either you build mobile app with a mobile app developer in house or you hire a professional app development company, following are the reasons – why you need a mobile app for your business.

Online Branding

Branding is one of the most important aspects for any business. This takes marketing to another level. Recent surveys shows that mobile apps connected with the online marketing campaigns, generate more results and provide better brand visibility and recall. Mobile apps create a critical component of overall brand experience and helps in boosting brand recall. Mobile apps enabled the company to reach the target audience and in turned promoted the brand’s ability to drive awareness and engagement in a defined way.

Class End User Experience

Mobile apps are not only a part of advertisement campaigns, rather they drive whole user engagement model. Better the user engagement, higher the results for the campaign. A well designed native mobile app or cross platform mobile app, will take the user experience to next level and build the success for company.

User Communication

Till few years back, mobile apps were used for promotion and thus they lacked the communication process. It was like providing the information to end users, who downloads and use the information. But today, mobile app development companies are focusing more on apps, which are enables for 2-way communication. This works as a tool for the communication between the brand and the end users. Versatility of the mobile apps for 2 way communication had made almost all the leading businesses to use these for their campaigns.

More Business

Mobile apps are tools to build business, even when the businesses are on the go. For example a user on the go, can search hotels and flights tickets and book it. Not only this is more convenient for end users but also a great opportunity for business to create the band recall.

Author is a senior business analyst and an expert in native mobile app development.


Steps to prevent customers from leaving your Mobile Shopping Cart

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e-Marketer predicts that by 2016, mobile commerce will do a business of $87 billion, which is almost a quarter of all E-commerce. Mobile app development and responsive ecommerce website have become tools for e-tailers to do good. But there are a few important things, which one should take care so that the customers does not leave your site without buying.

Customers reach your mobile shopping cart, but abandon it without buying any of your products. It’s heartbreaking indeed, isn’t it? We can ignore the ‘window shoppers’ in the cyber world. But what about the real, potential customers who go to other sites and buy?

Despite the internet’s blazing fast pace, cart abandonment is extremely high. Why do so many customers abruptly leave the mobile shopping cart during the checkout process? Strong research has been done to counter the situation and following are the steps:

Difficult navigation – Shoppers of your mobile shopping cart may quickly abandon if they find the navigation difficult. The mobile cart should clean and clutter-free to bring a client to conversion.

High shipping costs or additional fees – According to a Forrester study, a large percent of customers who abandon the shopping carts do so due to high shipping costs. Additional cost, which is displayed at the end by adding the shipping or the additional cost, definitely diverts clients.

Insecure checkout – Today the clients are aware about the web security and want to but from the ecommerce websites, which are SSL secured. If users do see a seal of trust, they can abandon their decision of making a purchase.

Too many steps – Users appreciate the mobile shopping cart software, which have minimum steps to make the purchase. Three steps are considered ideal.

Author is a senior business analyst and an expert in native mobile app development.


Tips for great Mobile App Design

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Mobile apps have become an integral part of modern, civilized life. People are just crazy of great mobile apps. How an immensely popular app comes into being is a million-dollar question.

Great mobile apps invariably have three core ingredients – design, function and experience of the end user. So mobile app design becomes one key factor for the growth of app. Following are some of the important points, which should be taken care while designing a mobile app.

1. Give great care even to the minute details. Every pixel of any mobile app design, will count. This is the first rule to keep in mind, if you want to make your app great. Take care that the desktop icons stand out.

2. Regarding fonts, perfect separations between titles, subtitles and content with bold, italic, colors, and sizes should be given utmost attention. Tiny adjustments in the mini-space of apps can make a huge difference. Ultimately, it’s the fonts which determine the actual look n feel of your mobile app.

3. Mobile app design – UI/UX has to be with the right approach, using Apple’s UI or Android’s UI standard properly followed. When creating your app’s UI/UX, develop it efficient enough for your expert users, and informative and simple enough for novice users.

4. Navigation is a root for the success of any app. Don’t emphasize on aesthetics at the expense of functionality and intuitiveness. Navigation is not the place to experiment your new ideas.

5. When you develop a mobile app for iPhone, keep in mind the features of iOS, and when you do for Android, make sure your design principles match that operating system.

6. See to it that contrast and color schemes should be fun, beautiful, and contribute to the overall ease of using the app. But don’t use too many colors, particularly when designing an icon and theme.

In all, mobile app design is of paramount important, while planning for the app. Consider yourself as an end user to get it right. 

Author is a senior business analyst and an expert in native mobile app development.


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Mobile Application Development, a sizable opportunity.

As smart phones are increasing day by day, a lot more people access the data on the go, rather than the desktops or laptops. Thus mobile application development has become a huge opportunity. Almost every business vertical, associated with any kind of services, is finding mobile application development, a must. A mobile app – android app or iphone app, is finding way because of ease of use and accessibility.

Every business has something to share to its client, it may be information, updates, transactions. Mobile apps are taking this connectivity and sharing to the other level. For example, a travel company certainly needs a mobile travel app or update the present one to cater to the latest travel trends and needs. A company’s own travel mobile application improves their customers’ travel experience as well as loyalty. Visibility of their brand is certainly increased. By using several languages in the mobile app, the travel company can widen their customer base and target the clients across the globe.

According to Joanna Stern, ABC News technology editor, “The future of technology really is about travel.” Mobile apps for travel make being away from home a better experience. Three out of four active travelers use smart phones or laptops while on the move. Laptop is a dependable and hardworking machine but carries the risk of too much of luggage and getting stolen. So more and more people make smart phones or tablets their travel companions, thus skyrocketing the relevance of mobile applications.

Travel companies can develop apps which enable the customers to book hotels and flights from them. They can also develop ideas and mobile apps which is more general in nature. This strategy will also help them to get more customers.

There are great mobile application development companies, which are developing some o of the most interesting mobile apps, as products. They understand the gap, do feasibility analysis and build something, which adds value to clients. Some huge acquisitions have created history in the domain of mobile application development.

Mobile Apps – really worth it? Absolutely. Its really worth going for developing a mobile app for your business to take your client experience to next level.

Author is a senior business analyst and an expert in native mobile app development.